Values and target groups
We research mechanisms of action in your target group between relevant psychological values and brand metrics like funnel and image, communication or creation. Values a key factor in purchasing decisions and your brand success today depends more than ever on addressing your target group in exactly the right way and anchoring your messaging to their values effectively and sustainably. That’s why we look deeply into what motivates consumers with our holistic, values-based research approach. We help you to understand the values that your brand and communication material convey to your target group and how to continually optimize them to match what is most important to your target audience.
We also examine the effect at different development phases of an advertising concept to ensure a comprehensive understanding of the communication strategy. Our expertise covers testing of communication material at every stage, including evaluation of concepts and ideas, analysis of preliminary stages, and review of final designs adapted for the various media channels.
Insights from brand research provide guidance for both brands and consumers.
Facit Research
