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Foundational Research Exploration
Basic advertising impact correlations in media channels
We are your reliable partner on the road to marketing success. To this end, we analyze the fundamental mechanisms of advertising in a wide range of media genres to ensure that your marketing strategy is effective. Our analyses take into account different target and user groups as well as the perception and impact of different media-specific forms of advertising. We show you how you can best use the various channels for your goals and how advertising works in your media types, including measurement of emotional impact. Our findings enable you to optimize your marketing strategy and maximize your chances of success.
Why are we involved in basic research on advertising impact?
Our mission: Understanding advertising effectiveness to increase your success!
We are convinced that a fundamental understanding of advertising effectiveness is the key to long-term growth and increasing the value of your company. We share your belief that only those who understand the deeper connections can be truly successful.
Our approach is to address fundamental questions of advertising effectiveness on different media channels and platforms. Why? Because each medium has its own unique mechanisms and strengths, and we find out exactly what these are. Whether it's traditional TV advertising, print ads or advertising via social media channels, we investigate how each medium and its specific usage situations influence attention, perception and reactions of your target group.
Our research is customer-centric because we understand that your success and increasing the value of your business is our top priority. Through our commitment to fundamental research, we provide you with the insights and tools to optimize your marketing strategies and achieve your goals. At Facit Research, you and your success are at the center of our efforts, and we are committed to guiding you on your journey to long-term success.
Cases
The Power of Addressable TV
Key Insights from the ATV study:
1. High recall of details:
- ATV adverts attract more attention than traditional TV advertising.
- Particularly strong recall of details with ATV.
2. Effective targeting:
- More people feel personally addressed by target group-specific ATV adverts.
- The target group-specific approach works better on the big screen than on the small screen.
3. Strengthening the brand image:
- Targeting adverts on the big screen improve the brand image.
- Higher ratings for quality, likeability and trustworthiness - especially among light users.
4. Activation in the brand funnel:
- Targeting leads to higher activation.
- Big screen targeting in particular increases purchase intentions and recommendations.
5. High acceptance:
- ATV adverts are positively perceived and accepted, comparable to classic commercials.
- ATV formats are accepted.
This summary shows the effectiveness of addressable TV compared to traditional TV and the advantages of targeted advertising on the big screen.
"Basic research in advertising impact forms the solid foundation for successful marketing strategies."
Head of Publisher Research & Innovative Methods
Facit Research
Let's get in touch!
Facit Research
Let's get in touch!
