CHALLENGE

To become the 1st optician network in Spain.

Launch a new Optician brand in 2009, during the recession against steady competition from market leader Multiópticas.

Maximum awareness and noise with a competitive cost.

Solution

Multibrand campaign using conscious celebrities as influencers.

Multimedia strategy: TV, Magazines & Digital during key sales periods.

Specials & sponsoring on TV and Magazines.

Digital: Social video, content in dig.magazines, blogs, brand days &   brand weeks in fashion & top sites.

Key Facts

#1

•2nd position in awareness

 

#2

600 stores in Spain, 200 in Portugal and 180 in Colombia

You can call us at (+34) 91 420 24 09, write to us at

mediaplus-madrid-info@house-of-communication.com

or fill out the form below.

Let's get in touch with us!
Vorname Nachname Photo
Ana Muñoz
Chief Commercial Officer Mediaplus Alma
Let's get in touch with us!
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