To become the 1st optician network in Spain.
CHALLENGE
Launch a new Optician brand in 2009, during the recession against steady competition from market leader Multiópticas.
Maximum awareness and noise with a competitive cost.
Multibrand campaign using conscious celebrities as influencers.
Solution
Multimedia strategy: TV, Magazines & Digital during key sales periods.
Specials & sponsoring on TV and Magazines.
Digital: Social video, content in dig.magazines, blogs, brand days & brand weeks in fashion & top sites.
Key Facts
#1
•2nd position in awareness
#2
600 stores in Spain, 200 in Portugal and 180 in Colombia
You can call us at (+34) 91 420 24 09, write to us at
mediaplus-madrid-info@house-of-communication.com
or fill out the form below.
Let's get in touch with us!
Ana Muñoz
Chief Commercial Officer Mediaplus Alma
Let's get in touch with us!