To Promote the German Release of his New Film HORIZON: Oscar-winner turns Berlin Bus into a Western Scene

A Hollywood superstar rides on a Berlin bus: to mark the German theatrical release of the western HORIZON, film distributor Tobis Film and Berlin public transport operator BVG are collaborating on a Social Media stunt with a high-profile cast. In the social media spot, none other than Oscar-winner Kevin Costner uses Berlin’s beloved public transport to get to a screening of his new film. Serviceplan Berlin was responsible for the concept and the creative realisation.

Berlin, 22 August 2024 - All roads lead to the cinema, but in an environmentally friendly way, using public transport. In the Social Media film, even a western hero like Kevin Costner can't resist and switches from a horse to a bus. Much to the delight of the other passengers.

You can find the film here.

Parallel to the nationwide cinema reléase of HORIZON in Germany, the social spot can be seen on the Tobis Film and BVG Social Media channels. The message: Real heroes take the BVG to go see HORIZON.

Max Krumm, Product Manager at TOBIS: ‘For the theatrical release of Kevin Costner's new western epic HORIZON, we want to let the whole of Berlin know that the Sherriff is back in town!And for that, there's no better partner for us here than BVG.’

Christine Wolburg, Head of Sales and Marketing at BVG: ‘For us, all our passengers are heroes because they actively contribute to the ecological transport revolution - even when travelling to the cinema. It was a great pleasure for us to be able to realise this message with Hollywood legend Kevin Costner in such a likeable way. PS: our ‘carriages’ have more horsepower.’

Jeannette Bohné, Creative Director of Serviceplan Berlin: ‘HORIZON by Tobis and BVG - this is where Hollywood meets Berlin flavour. That's what made this collaboration so challenging and unique and it was only possible with a top production. For us, there is nothing better than when two iconic brands come together and we all create a piece of pop culture together.’

The film was produced by Wolffpack Vision and conceived in close collaboration between creation and direction, directed by Matthias Wackrow and shot by Tobi Koppe.

It is Serviceplan Berlin's first work for Tobis Film. Serviceplan Berlin has been working for BVG for 6 years, with very successful joint projects including the multi-awarded BVG women's ticket.