Building Best Brands

Why us? With our experience from over 50 years of work, a fully integrated way of working and our ÜberCreativity as a creative narrative for our approach, we turn your brand into a best brand.

Discover the world

BMW

Made for discovery.
Our image campaign for BMW Motorrad brings unique landscapes to life, that creatively reference national flags through photography, CGI, and the Serviceplan Gen.AI tool

AIRPORT MUNICH

Munich Airport set out to make its brand fit for the future – for modern media and the increasing demands of sustainability. The goal: to further develop its established identity without losing its core. The new look reflects the airport's role as a premium international hub that connects people, cultures and ideas. 

AC Milan raises awareness of Italy's Article 131, which allows mothers to pass on their surname by having players wear jerseys with their mothers' names to support a significant change.

Our agencies

Integrated Brand Power

SP Logo

Your partner for fascinating communication & content around your brand.

 

Mediaplus Logo

Your partner for optimizing media & data in real time.

 

Plan.Net Logo

Your partner for digital experience and technology services.

 

WHAT MOVES US

BEST BRANDS

Renowned experts and speakers presented current trends, insights and case studies at the Best Brands College at HoC Munich.

BEST BRANDS GERMANY

INNOVATION DAY

Innovation Day invites decision-makers from business, media and politics to explore the connection between people and technology. 

INNOVATION DAY 2025

THE CMO BAROMETER 2025

AI, markets, brand management – a study by the Serviceplan Group and the University of St. Gallen reveals what matters most to CMOs right now.

INNOVATION DAY 2025

Welcome to the House of Communication

With passion, creativity & dedication, we successfully won over Burger King, Motel One and Indeed.

Uber Arena Serviceplan PR Stunt

SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognises us as one of the best agencies – for creative excellence and innovation in AI.

Uebersicht, Feature / Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in München am 27.02.2024 / Foto: BrauerPhotos / G.Nitschke für Best Brands

Record Year for Serviceplan

A year full of creative successes, AI innovation and international strength – despite global challenges.

Uber Arena Serviceplan PR Stunt

#TOGETHERWEAREUNLIMITED

Every ambitious brand faces obstacles. We help you overcome them with strategy, creativity and AI-powered clarity.

Uber Arena Serviceplan PR Stunt

TWELVE MAIL

In the latest newsletter edition, we celebrate achievements, creativity, and progress in AI and internationalization. 

TWELVE logo in capitals surrounded by flowers in comic style

House of AI

The Serviceplan Group presents “House of AI”, an integrated AI solution that combines data, creativity, and technology to make marketing processes more efficient.

House of AI
  1. EVENTS & PLATFORMS
  2. LET´S CELEBRATE
  3. HIGHLIGHTS

Our services

  

Expertise across the board

  

Our social cosmos

  

Shaking up the discourse

About us

  

Let’s get to know each other

entrance, hall, office

The group

 

At our Houses of Communication, we combine all our services tailored to your individual needs.

 

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Mission & Vision

 

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

 

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Your career

 

Find out more about your career opportunities & get to know us as an employer.

 

Let's get in touch!
Felix Bartels
Felix Bartels
CMO
Serviceplan Group
Let's get in touch!

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