TWELVE 2025

Key-Learnings

Employer Branding

Shortage of personnel was one of the defining topics of 2024 and will continue to be relevant in 2025. How companies can take new approaches to employer branding is one of the main topics in the latest issue of TWELVE.

The Power of Positivity

Inspiring people with unique positive energy is the mission of the artist Yinka Ilori. We asked the British artist of Nigerian descent to artistically interpret our #FuturePositive message for the magazine and create exclusive designs in his colorful style for the cover and twelve chapter headings.

Artificial Intelligence and Realities

Artificial intelligence is currently the most discussed topic in the communications industry. The eleventh issue of TWELVE presents key AI trends and offers practical recommendations for decision-makers.

Download the e-book 2025 for free

Deep Dive into the topics? Our offerings at a glance

Artificial Intelligence

Building Best Brands. This is what the Serviceplan Group stands for. With groundbreaking AI tools and our integrated expertise, we elevate your brand beyond its limits – #BeyondBoundaries.

For a comprehensive AI consulting For a comprehensive AI consulting

Prozessgraphik für unseren Employer Branding Ansatz

Employer Branding & HR Marketing

Employer branding is an essential part of a holistic HR marketing approach that encompasses corporate identity, company culture, and consistent communication.

To the Assessment Workshop To the Assessment Workshop

Nachhaltige Wertschöpfungskette als Infographik

Sustainable Solutions

Future-oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, the Serviceplan Group brings together its sustainability experts under one roof.

More about our offer More about our offer

The TWELVE-Concept

The name TWELVE refers to the twelve months of a year and the twelve chapters of the magazine, each of which is devoted to a currently relevant megatrend in the communications industry. In articles and interviews, prominent personalities provide insights into their thoughts on these topics. Experts from the Serviceplan Group explain the most important current developments in brand communication within the individual topics and present innovative projects.

In addition to the individuality of the content, the design of TWELVE is intended to inspire. That is why each issue is created together with an artist who designs the introductory pages of the chapters and the cover.

The annual magazine has a limited circulation and is sent to the Serviceplan Group's most important contacts both nationally and internationally.

Of course, we are very interested in how you like our magazine. We therefore look forward to receiving your feedback at

twelve@house-of-communication.com.