In addition to formulating target group-specific messages, successful communication of your employer brand also involves selecting the right channels.
Customised messages for individual goals
Do you want to attract talented specialists? Do you want to motivate your employees in the long term and retain them in your company? How can you communicate your values and benefits to your workforce? How should your employees find out about your individual offers in terms of further training and health management? Various employee levels and departments sometimes have very varied needs. We help you to translate your employer value proposition into clear, positive and simple messages so that each individual target group can be enthusiastic about your corporate culture.
Internal and external channel strategy
The best employer brand is useless if nobody knows anything about it. The customised communication of your employer promise is crucial both externally and internally.
Use high-reach channels to reach potential applicants and convince them of your vision and mission. In addition to traditional media, social media, trade fairs, webinars and podcasts, the use of industry-specific platforms and online communities can strengthen engagement with skilled workers.
Involve your existing employees, include them in your communication as corporate influencers and maintain personal contact with your colleagues through internal communication platforms such as the intranet or internal event formats.
Employer Brand Communication:
Communication Topic / Theme
Communication Strategy (Glocal)
Social Media Platform Strategy
Glocal Toolbox Development
Global Image Campaign
KPI Dashboard and Tracking
Glocal Application Platform Updates
Benefit from a holistic analysis that not only identifies individual challenges, but also provides effective solutions for the development of holistic and contemporary HR marketing - for sustainable success.
Employer Branding & HR Marketing Assessment Workshop
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