The positioning of your employer brand forms the basis for successful employer branding and therefore for your business success.
The common vision: the Employer Value Proposition (EVP)
What values does your company stand for? What mission and vision can and should your employees participate in? What is the common goal and what purpose does your work serve? How do you deal with Diversity, Equity & Inclusion (DE&I) throughout your organisation? All of this is summarised in your Employer Value Proposition. The EVP is an important guideline for your employees and your internal and external communication.
From brand manifesto to messaging matrix
In-depth reflection on where your company stands as an employer and in which areas it can improve is the first step towards building a strong and desirable employer brand. We work with you to develop your unique and, above all, authentic employer brand. A strategic approach may be required to close the gap between the current perception and your desired image.
Your EVP will be translated into a brand manifesto, from which a design framework, target group-specific statements and a messaging matrix can be derived. At the end of the employer brand positioning process, you will have a holistic concept with which you can communicate successfully, recruit new employees and retain committed colleagues.
Employer Brand Positioning:
Employer Value Proposition
EVP Translation
Global Design Framework
Diversity Strategy Management
Young Talent Positioning
Target Group Messaging
Employer Value Proposition
"With Serviceplan, we have developed an EVP strategy that really manages to clearly reflect what is special about our Anschutz Entertainment Group Europe culture. We particularly liked the holistic perspective and the collaborative process when working together."
Manager Administration & Human Resources
Anschutz Entertainment Group Europe (AEG)
Benefit from a holistic analysis that not only identifies individual challenges, but also provides effective solutions for the development of holistic and contemporary HR marketing - for sustainable success.
Employer Branding & HR Marketing Assessment Workshop
Can we help you with further support?
