International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

We are Mediaplus

Five-time Media Agency of the Year at the Deutscher Mediapreis. A consistent leader in the WARC Media 100 and RECMA Quality Ranking. Results like these are possible because our only allegiance is to our clients. No investor pressure. No corporate mandates. Instead: genuine partnership — built on equal footing, designed for the long term, and grounded in a deep understanding of what brands truly need.

We decode human behavior and unite creativity, data, and AI into media experiences that move audiences. AI provides the impulse; human empathy and experience give it direction. The result: bespoke strategies that don't merely meet media objectives — they generate sustainable growth. Measurable. Reliable. Built for what's next.

About Mediaplus

Facts & Figures

1983

Founded as a Serviceplan subsidiary

2200

Colleagues worldwide

Locations worldwide

Awards at the German Media Awards (total)

Get to know our management

Matthias Brüll

Matthias Brüll is CEO of the Mediaplus Group. In this role he is responsible for the overall strategic management of the agency group in Germany and all other international locations. Brüll also represents the Mediaplus Group’s interests as a member of the Serviceplan Group holding company.

Esther Busch

Esther Busch is responsible for the Integration division. In this position, she not only oversees the development of the Mediaplus locations outside of Munich, but also ensures that Mediaplus is integrated into the entire Serviceplan Group, as well as into client work. Under her guidance, the processes, structures and tools of the Mediaplus agencies and companies are interwoven with those of the other agency groups in the House of Communication and customer strategies are developed in an integrated way by interdisciplinary teams from all of the HoC’s agency divisions.

Oliver Hey

Together with the Growth & Marketing division, Oliver Hey is responsible for all activities associated with new business and marketing, including the strategic definition and addressing of target clients across all agency divisions. Sharpening the profile of the Mediaplus brand among clients, marketers and auditors is just as much a part of Hey’s remit as the marketing of all agency disciplines and services, as well as the optimisation of pitch processes.

Barbara Evans

Barbara Evans is responsible for all things Strategy & International. As a thought leader in future consumer expectations, media consumption and customer journeys, she manages a seamlessly integrated and diversified team of experts with different skillsets. Together with Matthias Brüll, Evans’ task is to translate the services of this expert team in an international context, without losing sight of the specific circumstances within the various regions.

Julian Simons

Julian Simons is in charge of the Data & Activation division and therefore the further development of the group’s digital strategy, both nationally and internationally. This includes consulting clients on the meaningful use of data, establishing data-driven media products and processes and the central visualisation and integration of all data sources. Under his leadership, products and processes are developed in which a variety of media data can be collected, analysed and – based on the defined KPIs – (programmatically) displayed and optimised in real time.

Karin Immenroth

Dr. Andrea Malgara

Andrea Malgara is responsible for the Buying & Operations division in which the processes, accounting processes and organisational structures of Mediaplus come together. As the central negotiation and contact person for all media and marketing partners in all operative business in Germany, Malgara is responsible for everything from inventory purchasing to the research activities and studies conducted by Mediaplus’ own research unit Insights.

Our Brands

MEDIASCALE

Innovation is part of Mediascale’s identity. As an incubator for digital marketing and a nucleus for several spin-offs within the Serviceplan Group, Mediascale acts as a full-service media agency providing integrated communication solutions that combine creativity, media, and technology.

WEFRA LIFE MEDIAPLUS

WEFRA LIFE MEDIAPLUS specializes in healthcare and pharmaceuticals aimed at consumers. The media agency creates customer-centric, customized, data- and insight-driven solutions and media strategies to address increasingly complex challenges in the healthcare market.

LAYA

LAYA The LAYA Group, part of the Mediaplus Group, is the leading independent specialist for data, CRM, and retail media in the German-speaking region. Managing over 22 million customer records and 72 million transactions per month, LAYA provides comprehensive solutions in data-driven commerce, including customer data management, analytical models, and data-based advertising marketing.

Behave

Behave is the behavioral science consultancy of the Mediaplus Group. Established in the UK in 2019, the team analyzes human decision-making processes by combining behavioral research, strategic consulting, and AI-powered data analysis. Through its proprietary solution, Behave AI, the agency systematically translates consumer insights into effective media strategies — delivering measurable performance across the entire customer journey.

MEDIATEAM360°

As a joint agency of the Mediaplus Group and the creative agency Saint Elmo’s, Mediateam 360° offers all the advantages of a large international agency network while retaining the independence and agility of a dynamic, client-focused agency. It develops and swiftly implements comprehensive, brand-specific regional and international 360° media concepts from within its team.

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In a dynamic media landscape, continuous innovation is both our ambition and our standard. We combine technological excellence with creative power, constantly test new approaches, learn quickly, and optimize in real time. Discover how this makes a real difference for our clients:

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At Mediaplus, integration isn’t a buzzword – it’s how we work every day, and it goes beyond media. By closely linking media, creation, data, and technology, we deliver consistent communication, maximum efficiency, and true future-readiness.

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As an owner- and partner-managed agency, we act without external constraints – always in the best interest of our clients. This independence enables fast decision-making, tailored solutions, and long-term collaboration at eye level.

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In more than 20 Houses of Communication around the world, we combine local market knowledge with global media excellence. Learn how our international presence and close collaboration across continents create real impact.